Purple shampoo for blonde hair strengthens, cleanses, and brightens your blonde by neutralizing brassy tones.
Purple shampoo reduces brassy tones by 5X* plus instantly repairs fragile blonde hair with bond-building plant technology**. Gently cleanses and restores strength while brightening blonde, silver, and grey hair.
Suitable for
• All types of blonde, lightened, and silver hair
• Fine, medium, and thick hair types
• 1A – 4C hair texture
• Safe for chemically processed hair
Aroma
Featuring Aveda’s own Pure-Fume™ aroma with certified organic ylang-ylang, rose, marjoram, and other pure flower and plant essences.
Strengthen and repair blonde hair with this gently cleansing, non-stripping purple toning shampoo. Violet-rich pigments instantly brighten blonde, silver, and grey color and progressively tone hair each time you wash. Plant-derived bond-building in a 96% naturally derived formula*** strengthens hair from the inside out and helps repair damage.
Brighten: Neutralizes unwanted yellow and brassy tones by 5X in one use* for brighter color that looks salon-fresh
Strengthen: Helps restore and repair fragile, blonde hair
• 96% naturally derived***
• Silicone free
• Leaping Bunny Approved
• Vegan
*Testing on tresses after one use vs. non-toning shampoo.
**Testing on tresses after one use of shampoo and Botanical Repair™ Strengthening Conditioner.
***Per ISO Standard 16128. From plant, non-petroleum mineral, and/or water sources.
