Botanical Repair Collection

Purple shampoo for blonde hair strengthens, cleanses, and brightens your blonde by neutralizing brassy tones.

Purple shampoo reduces brassy tones by 5X* plus instantly repairs fragile blonde hair with bond-building plant technology**. Gently cleanses and restores strength while brightening blonde, silver, and grey hair.

Suitable for
• All types of blonde, lightened, and silver hair
• Fine, medium, and thick hair types
• 1A – 4C hair texture
• Safe for chemically processed hair

Aroma
Featuring Aveda’s own Pure-Fume™ aroma with certified organic ylang-ylang, rose, marjoram, and other pure flower and plant essences.

Strengthen and repair blonde hair with this gently cleansing, non-stripping purple toning shampoo. Violet-rich pigments instantly brighten blonde, silver, and grey color and progressively tone hair each time you wash. Plant-derived bond-building in a 96% naturally derived formula*** strengthens hair from the inside out and helps repair damage.

Brighten: Neutralizes unwanted yellow and brassy tones by 5X in one use* for brighter color that looks salon-fresh
Strengthen: Helps restore and repair fragile, blonde hair

• 96% naturally derived***
• Silicone free
• Leaping Bunny Approved
• Vegan

^*Testing on tresses after one use vs. non-toning shampoo.
^**Testing on tresses after one use of shampoo and Botanical Repair™ Strengthening Conditioner.
^***Per ISO Standard 16128. From plant, non-petroleum mineral, and/or water sources.

Luxuriously cleanses while helping strengthen and repair damaged hair with the power of plants*. Gently removes excess sebum, product build-up and pollution.

*When used with the botanical repair™ strengthening conditioner

Our first overnight intensive serum strengthens hair while you sleep. Builds bonds, repairs all three layers of hair, and reduces the appearance of split ends by 84% overnight, powered by Nangai oil.

Instantly strengthens and repairs from the inside out. Detangles to help prevent breakage. Protects against heat up to 450°F.

Conditions and instantly detangles to prevent breakage; strengthens and repairs with the power of plants*

*When used with the botanical repair™ strengthening shampoo strengthening shampoo

Intensely repairs and strengthens hair instantly. Conditions with 2 times the plant lipids with added butters*. Hair is visibly healthier, softer and shinier after just one use.

*when compared to the botanical repair™ intensive strengthening masque: light