All

Soak away stress with our sugar and mineral-rich bath salts infused with an aroma proven to reduce feelings of stress.

Sugar and mineral-rich salts infused with an aroma proven to reduce feelings of stress. Aroma includes certified organic lavender, lavandin and clary sage and is formulated using the science of aromaology and the power of pure essential oils.
• exfoliate and soften skin with organic sugar
• layer stress-fix™ soaking salts with stress-fix composition oil™ to use as a body-exfoliating scrub




Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

Let nature help defend your skin's natural beauty with dual protection-UVA/UVB defense from non-chemical 100% mineral-derived sunscreen technology, plus plant-derived pollution defense. Dermatologist-tested. Non-acnegenic. For all skin types.

Let Nature help defend your skin's natural beauty with sheer, weightless defense against environmental aggressors that damage skin.
• non-chemical 100% mineral-derived sunscreen technology: advanced coating technology makes zinc oxide and titanium dioxide glide on sheer and smooth as they provide UVA/UVB protection
• with plant-derived pollution defense: an anti-oxidant blend with ginger extracts helps defend against free radical damage
• dermatologist-tested
• non-acnegenic
• for all skin types


Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

Instantly thickens hair and adds pliable hold to create any style

This 91% naturally derived* paste instantly thickens strands for a strong, defined look with the power of botanicals.
• Amla helps thicken each individual hair strand making hair look and feel thicker from roots to ends
• provides a highly versatile hold with a natural finish



*From plants, non-petroleum minerals or water

Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

Provides strong, pliable hold with excellent control. Water-based, non-greasy formula hydrates, while adding texture and definition.

Helps mold and style short to medium length hair into any maintainable shape. It has a built-in style-control agent that provides strong hold with lasting shine.

Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

Lightweight styling gel delivers maximum hold, control, definition and shine. Contains UVA protectors to help shield hair from dying effects of the sun.

Lightweight styling gel delivers maximum hold, control, definition and shine without unwanted build-up or flaking.
• ideal for maximum hold and control

Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

Silicone-free curl enhancer cream instantly reduces frizz and adds shine. Hydrates curls and waves while increasing definition.

Made for performance and perfected by plants, this curl cream provides 72 hours of frizz protection in high humidity1, 92% more hydration2, and up to 2X the shine3, all while increasing curl definition by 89%4.

Since curls and waves are naturally more fragile, our game-changing curl cream for wavy hair and curly hair types also replenishes strength with a peptide derived from plant proteins.

Created with our expert team of texture stylists.

Suitable for:

• Curl and wave types: 2A – 3C
• All hair types: fine, medium and thick

Aroma:
Refreshing citrus Pure-Fume aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences

• 98% naturally derived⁵
• Silicone-free
• Sulfate-free
• Vegan
• Leaping Bunny Approved
• 17 amino acids penetrate vulnerable hair strands
• Kokum seed butter deeply nourishes, conditions and provides slip

¹Ex-vivo testing on tresses.
²Ex-vivo testing on tresses vs untreated hair.
³Ex-vivo testing on tresses vs unwashed hair.
⁴Ex-vivo testing on tresses when used with be curly advanced™ shampoo, conditioner, curl perfecting primer and curl enhancer cream vs untreated hair.
⁵Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

Purple shampoo for blonde hair strengthens, cleanses, and brightens your blonde by neutralizing brassy tones.

Purple shampoo reduces brassy tones by 5X* plus instantly repairs fragile blonde hair with bond-building plant technology**. Gently cleanses and restores strength while brightening blonde, silver, and grey hair.

Suitable for
• All types of blonde, lightened, and silver hair
• Fine, medium, and thick hair types
• 1A – 4C hair texture
• Safe for chemically processed hair

Aroma
Featuring Aveda’s own Pure-Fume™ aroma with certified organic ylang-ylang, rose, marjoram, and other pure flower and plant essences.

Strengthen and repair blonde hair with this gently cleansing, non-stripping purple toning shampoo. Violet-rich pigments instantly brighten blonde, silver, and grey color and progressively tone hair each time you wash. Plant-derived bond-building in a 96% naturally derived formula*** strengthens hair from the inside out and helps repair damage.

Brighten: Neutralizes unwanted yellow and brassy tones by 5X in one use* for brighter color that looks salon-fresh
Strengthen: Helps restore and repair fragile, blonde hair

• 96% naturally derived***
• Silicone free
• Leaping Bunny Approved
• Vegan

^*Testing on tresses after one use vs. non-toning shampoo.
^**Testing on tresses after one use of shampoo and Botanical Repair™ Strengthening Conditioner.
^***Per ISO Standard 16128. From plant, non-petroleum mineral, and/or water sources.

Creamy, sulfate-free shampoo for curly hair removes build-up without stripping hair and delivers moisture to curls, coils and waves. Reduces frizz^* and provides manageability while enhancing shine.

10 in 1 perfecting multipurpose milk.

Protects color from fading & the fiber from damage.

Formula, infused with antioxidants, instantly protects colored hair. One action for 10 benefits:

1 - Protection against heat up to 230°C/450°F degrees
2 - Shine
3 - Softness
4 - Smoothness of hair fiber
5 - Detangling
6 - Facilitates blow-dry
7 - Hydration
8 - Anti-breakage
9 - Anti-split ends
10 - Anti-frizz

This multipurpose spray can be used before the cut, before blow-drying or in touching up.

Temporary root concealer spray to instantly cover greys and lasts 1 shampoo. Your hairdresser will help you pick your perfect shade to blend away grey and show you how to use it for the best results.

COVERAGE

WHEN TO USE