Be Curly Collection

Gently cleanse your waves or curls—and define them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine.

Easily separate the most tangled curls and coils while moisturizing with certified organic babassu oil and shea butter. Fight frizz and improve the look of curls with every use.

Flexible hold hair spray intensifies and locks in curls with all-day frizz control, corn-derived conditioning agents leave hair touchable. Wheat protein and organic aloe blend expands when hair is wet and retracts when hair is dry to define curl or wave.

Styling cream that helps define and intensify natural curls and waves by fighting frizzy hair and adding shine.

Styling cream that masterfully elongates and softens curls with organic babassu, enhanced by the vibrant aroma of certified organic lime, lemon, bergamot, and orange.

Condition and remove build-up from your curls while cleansing your scalp with our sulfate-free formula that moisturizes hair for up to 3 days with certified organic babassu oil. Fight frizz and improve the look of curls with every use.

Condition your waves or curls—and define them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine.